The epidemic outbreak at the beginning of 2000 stops the progress of numerous enterprises. With nationwide stop of work and production, sealed transportation and traffic, the sanitary ware enterprises focusing on offline production, sale and operation as main mode suffered heave impact. How do sanitary ware enterprises carry out work and production resumption under the epidemic? How do these enterprises exert their original strength to turn adversity into opportunity and grasp the new consumption need when facing the crisis?
For numerous problems facing present development of sanitary ware enterprises, Ibathkitchen.com interviewed Wen Zunhua, the general manager of ANNWA bossiness department. As an excellent enterprise with strength and sense of responsibility for many years, Wen Zunhua gave the following answer for how ANNWA makes response to the epidemic and how sanitary ware enterprises step out the difficult situation.
The employee’s safety is first under the current epidemic.
The epidemic still spreads. The company responds to the call of the country and makes corresponding adjustment, delay work resumption to guarantee the employee’s safety. The work resumption date is determined on February 19, 2020. All employees have made preparation for work resumption.
Divide the influence of the epidemic in two aspects and centering on the main products is the key.
The whole household decoration Industry suffers the same impact before the epidemic. The good aspect is that we face the same market environment with our peers and the bad aspect is that the current market situation brings giant challenge to us. The market after the epidemic put forward demanding requirements for enterprise’s inventory, product line, terminal outlets and marketing strategy. We will continue to concentrate superior resources on preponderant product categories, shorten produce line, reduce operation cost, and optimize product and market strategy, increase efforts for brand promotion and investment to occupy the market quickly.
Welcome change actively, quicken R&D of healthy products
We will continue to take an active mentality to face market impact brought by the epidemic. As the epidemic produce giant influence on consumers’ life, we find that everyone has intense need for healthy and smart products. Therefore, from the aspect of product research and development, the mainstream consumption tendency including intelligentization, healthy attribute and young tendency is becoming obvious increasingly. For market change, we will push online business mode actively, quicken the development of retails and turn adversity into opportunity. We will initiate cooperation in the Industry to create favorable competition environment.